Maximilian Mogg
Maximilian Mogg
Maximilian Mogg: The discipline of silhouette
There are tailors who move fabrics – and there are houses that shape attitudes. Maximilian Mogg belongs to the second category. Anyone who has ever stood in front of the mirror wearing one of his jackets feels not only a different shoulder line, but also a different sense of self-assurance. It is the rare combination of Berlin courage and classic precision that defines this label: a tailoring cosmos that is oriented toward old-fashioned discipline in its details, yet lives in the present – urban, pointed, uncompromisingly stylish. The designs focus on a clear silhouette: long cuts, striking lapels, a relaxed waist, pants that lift the crotch and slow down the pace. The result doesn't look like fashion, but like an attitude: quiet, yet unmistakable.
This line is no accident. It is fed by a clear attitude towards tailoring culture – and by personal influences.
After I first met Maximilian Mogg in person – at Harry's Bar in Florence – it was less a conversation than an impression that stuck with me: extraordinary politeness paired with a quiet self-assurance in his demeanor and dress style. In a mainstream of always the same, it seemed like a rare enrichment.
Influenced by his time with London tailor Edward Sexton, Mogg's tailoring culture has an unmistakably British foundation: length, shoulders, lapels, and posture follow a tradition that does not assert presence, but constructs it. In connection with his Berlin-based studio, this inevitably evokes associations with the Jewish tailoring culture of 1920s Berlin – with precision, discipline, and intellectual rigor.
But the crucial point is that Maximilian Mogg does not quote. He does not copy. He interprets. From these influences, he develops his own house cut – modern, urban, with a personal signature. A silhouette that seems less nostalgic than timeless, and which often reminds me of the grand appearances of Lord Brett Sinclair from the 1970s series The Persuaders: aristocratic without arrogance, clear without rigidity, present without loudness.
Maximilian Mogg Berlin
Berlin has a special relationship with bespoke tailoring. Here, class does not come from labels, but from consistency. Maximilian Mogg understood this early on and set up a studio in the city that deliberately thinks differently from the fast pace of the capital. Today, the company describes itself as a design-oriented tailor with headquarters in Berlin, supplemented by permanent locations in Cologne and London, as well as regular trunk shows in cities such as Paris, Vienna, New York, Hamburg, and Los Angeles. This is not just expansion, but a commitment: the brand seeks proximity to its customers where style is still a personal encounter.
Those who visit the address will not find the coolness of a flagship store, but the concentration of a studio. The Berlin headquarters is located at Lietzenburger Straße 98, Charlottenburg. Here, measurements are taken, fittings are made, adjustments are made – and time is taken. Official information lists the address as 10707 Berlin, while the brand communicates the postal code 10719 in current social media posts. That may sound like a minor detail, but it says a lot about the gesture: it's less about shop windows and more about what happens in the space – and that is craftsmanship that needs space. Appointments are requested; the encounter is part of the product.
Maximilian Mogg's Berlin story begins on a smaller and edgier scale: in 2015 in Neukölln, the district that turns rawness into productivity. In 2018, the move to Charlottenburg followed – two shops next to each other, not far from Kurfürstendamm, the venerable West axis. It was a conscious statement: away from the charm of improvisation, toward a stage for precision. This chronology shows how the house has grown – not as hype, but as a consolidation of its style.
How does the Berlin Mogg style differ from other houses? In the line. Jackets are long, lapels wide, shoulders clearly constructed, waists moderate. The silhouette is reminiscent of the elegant austerity of the 1930s – not as a costume, but as functional architecture on the body. Mr. Porter once called the house's first ready-to-wear designs "a narrow selection of evening summer wear with wide lapels, high waists, and generously padded shoulders" – and hit the nail on the head. This construction is not an effect, it is a method: it transforms everyday textiles into a stage for presence.
The practice in the studio follows a rational, clearly communicated process. In seven steps – from consultation to measurement and fitting to the final fitting – the individual piece is created: suit, coat, shirt, chinos. The process is not a mystery, but comprehensible, plannable, and respectful of the customer's time. Those who want more than just routine made-to-measure tailoring will find a balance of efficiency and dedication here. And those who do not live in Berlin can be reached via trunk shows – the brand visits its customers at intervals without relinquishing control over style and fit.
It is remarkable how Maximilian Mogg Berlin combines his craft with a deliberately curated "ready-to-order" range. In addition to made-to-measure and bespoke work, there is a collection in standard sizes – for customers who want the style immediately without sacrificing custom production. Members of the in-house club can even order these pieces directly in their sizes. This is contemporary tailoring logic: a bridge between uncompromising standards and urban speed.
Berlin shapes the narrative. Here, uniforms have a bad reputation, but shapes have great freedom. The Mogg suit plays on this paradox masterfully: it looks like a uniform of self-determination. In an age that often softens silhouettes, the house focuses on architecture instead of alibi. A Mogg jacket demands poise – not the pose of a gala evening, but the composure of a man who knows what he wants. It is fitting that the brand seeks public proximity without tipping over into arbitrariness: Instagram announces openings, new spaces, appointments – but never without the invitation to book an appointment, seek an encounter, allow a fitting. Tailoring remains a dialogue, and Berlin is the right city for it.
The topography of the locations also tells a story: Berlin as a space for thinking, Cologne as a Rhineland base of operations (by appointment), London as confirmation of international ambition – complemented by trunk shows that take the brand where it is needed. The whole thing doesn't seem like expansion for the sake of expansion, but rather like tailor-made sales thinking: going where there is substance. Seen in this light, Maximilian Mogg Berlin is not a place marker in the directory, but a pacemaker – the place where style is set in motion.
Maximilian Mogg Jeans
Anyone who reduces Maximilian Mogg to suits overlooks one of the most interesting statements the brand has made in recent years: jeans cut with the seriousness of a tailor. This is not about the denim history of a workwear museum, nor is it about trendy distressing, but about proportions. Mogg jeans sit high, just below the navel, giving the legs air and the upper body line. They elongate the figure instead of compressing it – a discipline otherwise known from made-to-measure trousers. In its own description, the company emphasizes that this cut creates "ridiculously long" legs; you can feel how the tailoring concept is translated into an everyday form.
In terms of materials, the brand takes a two-pronged approach. In addition to classic suit trousers and chinos, it offers Japanese selvedge denim – the purist, dense fabric that is considered the benchmark in the denim world. At the same time, there is an Italian 100% cotton denim in medium blue – a choice that ties in with the tradition of Italian fabric manufacturers and emphasizes the fabric's patina capability: aging beautifully, not just getting older. This is not a contradiction, but an attitude: the brand allows for different denim cultures as long as they serve the cut.
The context in which the jeans are conceived is important. The high waistband is not a nostalgic gesture, but a compositional rule. It creates space for shirts and knitwear, defines the waist, allows for a long jacket – and prevents that random, "sloppy" look that sabotages so many smart casual looks. The brand expressly recommends pairing the jeans with dark sports jackets, shirts, and fine knitwear; this is not just styling advice, but the logic of a silhouette in which denim is part of a larger system. Those who choose jeans in light or medium blue get a foundation on which to build the whole Mogg world: a worsted jacket on top, welted blucher shoes to go with it – and suddenly everyday fabric becomes everyday discipline.
The result is jeans that look good in motion – when sitting, walking, trying on a jacket. If you're wondering why a tailor-made pair of denim pants looks different from a premium pair of off-the-rack jeans, you'll find the answer in the mirror: proportion beats showmanship.
In terms of price, the jeans are positioned in the upper segment. This is not incidental; it is a statement against disposable casual wear. You're not buying into the myth of blue jeans, but rather a design that translates into everyday wear what is otherwise reserved for made-to-measure trousers: line, length, looseness without sloppiness. If you love suit jackets but don't want to slip into fashion arbitrariness when you're off duty, you'll find the right foundation here.
From a practical point of view, jeans complete the brand's ecosystem. The style can be ordered in standard sizes via the made-to-order shop; club members can even purchase the collection in their own measurements. This makes denim not a foreign body, but a modular building block: today a jacket and shirt, tomorrow knitwear and a coat – the silhouette remains reliable. The high waistband carries the outfit; the jacket length finds its partner; the figure gains composure. This is how an everyday piece becomes an instrument of wardrobe management.
FAQ: Maximilian Mogg
What characterizes Maximilian Mogg's style?
Maximilian Mogg stands for a clearly defined silhouette with length, striking lapels, and a calm waistline. The style is influenced by British tailoring culture, but interpreted in a contemporary and urban way. It's not about fashion effects, but about attitude, proportion, and presence.
Where is Maximilian Mogg's studio located in Berlin?
Maximilian Mogg's headquarters are located in Berlin-Charlottenburg, at Lietzenburger Straße 98. The studio works on an appointment-only basis, as consultation, measurement, and fitting are an integral part of the tailoring process.
What influences shape Maximilian Mogg's cutting culture?
The cutting culture is significantly influenced by the British tailoring tradition, in particular by Maximilian Mogg's time with London tailor Edward Sexton. This is complemented by a modern Berlin interpretation that combines discipline, clarity, and architectural lines.
What is Maximilian Mogg's "House Cut"?
The House Cut describes the characteristic silhouette of the house: longer jackets, clear shoulders, wide lapels, and a balanced waist. This cut is neither nostalgic nor fashionable, but is intended as timeless, functional architecture on the body.
What services does Maximilian Mogg offer?
Maximilian Mogg offers made-to-measure, bespoke, and ready-to-order services. In addition, there is a club model through which selected pieces can be ordered directly in individual sizes. Customers outside Berlin are served through international trunk shows.
In which cities is Maximilian Mogg represented besides Berlin?
In addition to the studio in Berlin, there are locations in Cologne and London (by appointment). The company also regularly hosts trunk shows in international cities such as Paris, Vienna, New York, Hamburg, and Los Angeles.
What distinguishes Maximilian Mogg jeans from classic designer jeans?
Maximilian Mogg jeans follow the same principles as the house's tailoring: high waist, clear proportions, and a figure-lengthening silhouette. The aim is to translate denim into a tailoring concept rather than viewing it as a purely casual product.
What materials are used for Maximilian Mogg jeans?
Both Japanese selvedge denim and Italian 100% cotton denim are used. The choice of material is not based on trends, but on durability, patina potential, and support for the cut.
What outfits are Maximilian Mogg jeans designed for?
The jeans are deliberately designed as part of an elegant casual system. They can be combined with sports jackets, shirts, fine knitwear, and classic leather shoes, while always maintaining a clear silhouette.