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After a trip to the USA, Diego Della Valle had the great idea of interpreting the Fireman jacket from the New York Fire Department FDNY as an outdoor jacket.

The result was a jacket that became an icon with cult status and paved the way for the great success of the Fay brand.

Luca di Montezemolo wore this jacket over his flannel suit, Niki Lauda was seen with it at the Formula 1 pits and Steve McQueen made this a highlight alongside Paul Newman in the movie "The Towering Inferno".

After I was able to accompany the first market launch of this jacket at the beginning of the 1990s, it is now a wonderful success to drive a relaunch of this cult jacket.